EP15 Copy Cats Win Big | Ken Courtright’s Today’s Growth | Growing Business Today
Description
This week we’re dedicated to case studies. I explained on Monday’s podcast. I broke apart Growing Business Today, talked a little bit about growing, how when you’re talking strictly business you’ve got to grow some revenues. Our last dozen or so podcasts were strictly dedicated to growth. Then I talked a little bit about the word business, about it centers around the 4 M’s and how that’s switching to, at least in my opinion, the anchors are more content and relationships as we’re seeing evidence of in the marketplace. Then I talked about the word today, and how things are changing so quickly on how we market our businesses. What I wanted to do is this whole week is dedicated to case studies. These case studies are very apropos because I’ve got product based case studies, I’ve got service based case studies. I’m going to hit case studies from different angles this week so that hopefully, in each of these podcasts there’s just one or two little nuggets that you’re hearing, that myself or our company is putting into play growing other businesses. Hopefully you can use a nugget or two, and use these in your own, household or your business. We’re going to jump right into the second case study. Again, same place. I was out in Vermont, I was on a panel, and people were walking up to a microphone and we had set this up where people would walk up to the microphone, state their name, their current business, and then they would say, “And my current business challenge is.” Then based on what they say, we would choose who on the panel is best suited to answer that. With the numbers of people on the panel, and how many people were coming to the microphone, I had plenty of runs at helping folks out.
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